Facebook Limits Reach of Your Brand Posts -- It Might Be Your Fault

Recently AdAge published an article with the "blockbuster" news that Facebook is eroding the reach of brand pages by limiting the audience of their organic (non- paid) posts. Facebook itself has said so in decks and public statements, though perhaps not in language as blunt as this until now. For those of us who have worked with brands on Facebook for a while this is hardly news. For at least two years Facebook has had an algorithm that helps to determine what users see in their news feeds. The ...